Custom Graphic Design and Branding Services for Associations

Branding isn’t just about your organization’s visual aesthetic. A cohesive brand identity positions your organization positively, conveys your value proposition, and attracts members. We help associations solidify their brand identities and create stunning graphic design elements to match.

Explore Our Branding and Custom Design Services for Membership-Based Associations

We put our creativity into action to fortify your organization’s branding through the following services:

Organizational Brand Identity

Website Redesign

Your brand is more than just a visual aesthetic; it’s the foundation of your member value proposition and the key to recruiting and retaining your audience. Whether you have a vision that needs expert execution or you’re ready for a complete brand refresh, our creative team—led by a leadership team with over 35 years of visual design experience for associations and corporations—can bring it to life. We specialize in transforming your member-based organization’s branding to effectively communicate your membership benefits, creating a bespoke, modern identity that resonates with your target audience and perfectly encapsulates your mission.

Your website is your association’s most powerful marketing tool and the central hub for your digital ecosystem. Our team leverages proven UX/UI design principles to build high-ROI websites that boost member engagement and drive dues renewals. Backed by a portfolio of award-winning website redesign projects and deep technical expertise in WordPress, Kentico, and DNN content management systems (CMS), we will completely overhaul your site’s architecture, visual design, and functionality. We ensure your digital presence is not only stunning and reflective of your unique brand but also optimized for seamless performance and an exceptional user experience.

Asset Development

Producing high-quality marketing collateral shouldn’t drain your staff’s valuable time. We develop polished, professional digital and printed assets specifically designed to help your association promote its programs, drive event registrations, and increase non-dues revenue. From compelling membership brochures and comprehensive brand toolkits to large-scale conference signage and digital marketing materials, we manage the seamless integration of your brand across all print, digital, and web touchpoints. Hand off the creative heavy lifting to SAS, and we’ll design and produce the collateral you need to elevate your organization’s offerings.

Why Choose Strategic Association Solutions?

Specialized Expertise

For decades, we’ve worked with membership-based organizations under Kellen, a leading global association management company. Our team knows the ins and outs of associations and nonprofits, so you can be confident you’re working with professionals who understand your pain points and the unique challenges of running a membership-based organization.

Tailored Solutions

We tailor our back-office solutions to fit your membership-based nonprofit’s needs. Our services include nonprofit accounting, association strategy and consulting, technology support and systems implementation, payroll and HR support, and creative design services. By bundling these services into comprehensive, customized solutions, we free up valuable resources for you to re-allocate to key programs.

Committed Partnership

Your success is our success. We work alongside your team to create and implement solutions that meet your needs, and we adjust our approach accordingly.

Ready to transform your association's branding and design?

Tell us about your membership-based nonprofit’s needs, so we can tailor our services to your unique organization.

Association Branding Services: FAQs

Why is a cohesive brand identity important for our association?

A strong brand identity is the foundation of your member value proposition and positions your organization positively to attract members. An effective brand identity communicates your membership benefits, encapsulates your mission, and resonates with your target audience.

What is involved in a professional association website redesign?

A comprehensive redesign boosts your site’s power by revamping its structure, functionality, and visual design. The redesign leverages proven UX/UI design principles and deep technical expertise to optimize performance and create a high-ROI digital hub.

How does a website redesign improve member engagement and renewals?

Your website is likely your association’s strongest marketing tool. By applying modern UX/UI design principles and optimizing for mobile and digital engagement, you create an exceptional user experience that makes it easier for members to interact with your content. When members enjoy using your website and get real value from it, they’ll be more engaged with your association’s benefits, increasing the chances they’ll stay involved in the long term.

How can we ensure a website redesign stays on budget and gets board approval?

Securing board approval requires building a strong business case that highlights the high return on investment (ROI) of a website redesign. Partnering with an expert back-office agency like SAS takes the guesswork out of website project management, helping you navigate the process from strategy to execution while ensuring the project stays on schedule and within your budget.

Can SAS help us create physical and digital marketing materials to support our new brand?

Yes, SAS provides comprehensive asset development to help promote your organization’s offerings and seamlessly integrate your brand across all print, digital, and web touchpoints. Our creative team can design and produce polished collateral, including large-scale conference signage, compelling membership brochures, and bespoke brand toolkits.